🔮Purpose

Why are we doing this? What are our goals? What are we bringing to the table?

Facilitating Adoption:

2021 was an unprecedented year for cryptocurrency adoption by institutions, and 2022 is likely to follow the same trend. However, we have yet to see such widespread adoption of DeFi protocols and services amongst retail traders.

At JPEG Morgan, we believe the sole barrier to that widespread adoption is the technical barrier; DeFi can be difficult to comprehend, especially the more complex yield-generating strategies. For those used to traditional vehicles of investment, even seeing the Uniswap UI for the first time can be a deterrent.

$JPG exists to foster adoption of blockchain technology, by removing the complexities that present such a steep barrier to entry. We want to make it easier for everyone to be able to start earning passive income through DeFi.

A New Frontier:

Farming as a Service is merely the dawn of what we believe will make up an entirely new industry within the cryptocurrency space: Investing as a Service. Farming isn't the only tricky part about crypto; for those unfamiliar with common rugs, or the methods in which we detect scammers, even investing in the DeFi space can be full of risk.

We've already taken the first step away from the basic FaaS project by incorporating active trading of NFTs to our service suite. As our treasury grows, so will our diversification, as we spread our focus to presale allocations and other early stage investments. We'll leverage the scale of our community, and the size of the treasury we'll collectively build, to obtain opportunities that most individuals could not and then distribute the value across our holders.

Decentralizing Investment Banking:

In the world of traditional finance, investment banks manage the money of the world's wealthiest, while middle-lower net worth individuals have no hope of receiving the same quality of support. In the world of DeFi, we've identified the opportunity to provide the same quality of capital management that traditional financial firms do, but available to all people without any restrictions on those who wish to take part.